As of yesterday the current MLB attendance is 68% of full capacity.
20% of all teams Attendance is down < 50%
40% of all teams Attendance is down < 60%
Average Ticket Price According to Team Marketing Report = $26.74
So crunching some numbers, if MLB lowered tickets prices 25% (average $20.06) and attendance rose to 90% they would earn the equivalent seat revenue compared to the 68%. According to team marketing report, the average cost per family of 4 to go a ballgame is $196.89. This value is determined by:
"The Fan Cost Index™ comprises the prices of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4)
regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least expensive, adult-size adjustable caps. Costs were determined by telephone calls with
representatives of the teams, venues and concessionaires."
So ask yourself, would you be more willing to take your family to a game if it was $50 less?
Look at the new Yankee stadium. They are only at 85%? For a new stadium, the
Yankees? This is amazing! Enough is enough.
Total Capacity for all stadiums: 1,313,270
Total Games Played in 2009: 227
Total Attendance 2009: 6,692,756
AVG Attendance 2009: 29,613
AVG % Attendance to Sell Out: 68%
Total Season Capacity: 106,374,870
Avg Season Capacity: 43,776
Total seat revenue for MLB (All Sell Outs): $2,844,464,023.80
Total seat revenue for MLB (Current Attendance Rate): $1,934,006,405.97
Avg daily revenue per 68% attendance: $791,858.75