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Posted 501d 6h ago created by smuvru All-Star More Headlines     Add to Favorites
MLB Attendance During the Economic Downturn
Is the economy effecting Baseball? Would lowering ticket prices drive up the attendance?
As of yesterday the current MLB attendance is 68% of full capacity.  
20% of all teams Attendance is down < 50%  
40% of all teams Attendance is down < 60%
Average Ticket Price According to Team Marketing Report = $26.74  
 
So crunching some numbers, if MLB lowered tickets prices 25% (average $20.06) and attendance rose to 90% they would earn the equivalent seat revenue compared to the 68%.  According to team marketing report, the average cost per family of 4 to go a ballgame is $196.89.  This value is determined by:
"The Fan Cost Index™ comprises the prices of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4)
regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least expensive, adult-size adjustable caps. Costs were determined by telephone calls with
representatives of the teams, venues and concessionaires."
 
So ask yourself, would you be more willing to take your family to a game if it was $50 less?
Look at the new Yankee stadium.  They are only at 85%?  For a new stadium, the Yankees?  This is amazing!  Enough is enough.


Total Capacity for all stadiums: 1,313,270
Total Games Played in 2009: 227
Total Attendance 2009: 6,692,756  
AVG Attendance 2009: 29,613  
AVG % Attendance to Sell Out: 68%  
Total Season Capacity: 106,374,870
Avg Season Capacity: 43,776  
Total seat revenue for MLB (All Sell Outs): $2,844,464,023.80  
Total seat revenue for MLB (Current Attendance Rate): $1,934,006,405.97  
Avg daily revenue per 68% attendance: $791,858.75


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